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Importance of Using Social Media and SEO to Get Leads for Your Legal Practice
RRG Digital Marketing recently posted an awesome video on how to get leads for personal injury lawyers/attorneys. This video illustrates how RRG Digital Marketing helps clients generate and pre-qualify leads before moving them through an elaborate marketing funnel. This funnel is an example of how social media and SEO have changed the marketing world for lawyers. Perhaps, the most important thing to note is that SEO and social media are intertwined. Therefore as a personal injury lawyer, you need to use both to get the most from your digital marketing campaign.
Social Media Brings Free Traffic
Target prospects for lawyers are constantly using social media platforms on daily basis. Integration of SEO and social media has shifted from getting links for better visibility to optimizing and promoting content that drives traffic to a website directly. That means social media brings free organic traffic when used properly. What’s more, social media requires almost zero upfront investment. RRG Digital Marketing works mostly with traffic from Facebook, YouTube, and search engines to drive prospects to an opt-in page of a marketing funnel. Basically, we use search that happens on the search engines and social media to generate more leads for lawyers.
SEO Generates More Qualified Traffic
SEO for lawyers enables you to get more qualified leads for your legal practice. At RRG Digital Marketing, we ensure that you have the most relevant content on your social media pages, website, and blogs. Relevance here refers to how well search terms or keywords correspond with your website or content theme and how prospects are likely to use them on search engines when searching for the legal services that you offer. It could also be how well pages on your website correspond with that of the sites that you link from. If a prospect searches for “personal injury lawyer in Tacoma” and your site or social media page has content that is optimized for this term, it will rank better and drive that prospect to the opt-in step of the marketing funnel. Here, the prospect will leave contact details before moving on to the offer section.
Social Media and SEO Improve Conversions
Social media reports and SEO analytics enables you to know the network or platform that is bringing you more qualified leads. From here, you know the platform to invest more of your dollars and make the most of your marketing efforts. Essentially, using social media and SEO enables you to assign credit to traffic sources. That means if a prospect comes to your website via Facebook and leave, then Google the name of your law firm after two days, SEO gets credit and Facebook gets nothing.
Social media is generally great at creating awareness. However, search engine optimization does better when it comes to getting people hire your legal services right away. That’s because people tend to search for legal services on the search engines when they need them right away. But, both social media and SEO are brilliant at helping personal injury lawyers seal deals. Social media creates awareness and brings people to your law firm’s website while search engine optimization gets credit for sales.
The web is ultimately about establishing relationships, expressing identify, fostering audiences, and sharing ideas. Thus, it is inherently social. SEO best practices can therefore not go against this grain, especially because SEO rules are meant to make the web more useful and enjoyable for users. RRG Digital Marketing enables you to use both social media and SEO to generate leads that are ready to take your offers. We use SEO and social media to bring more qualified leads to your legal practice. Talk to us now to discuss social media and SEO campaigns for your legal practice.